Primary lockup, black
The default. Use it on white, off white, or any pale background.
For press and partners
Press kit
Everything you need to write about us or put our name next to yours. Take it, no permission required. If you need a file that is not here, ask and we will make it.
Logos
Six files. The wordmark is the one to reach for. The monogram and the spiral exist for the places the wordmark will not fit or would not be read.
Primary lockup, white
For deep navy, black, and photography dark enough to read against.
Monogram, black
Where the full wordmark would fall under 100px wide. Avatars, favicons, stamps.
Monogram, white
The same mark for dark backgrounds.
Golden spiral, black
The motif behind the name. It is a supporting graphic, not a logo, so never swap it in for one.
Golden spiral, white
The same motif for dark backgrounds.
How to use it
The logo is a piece of type someone drew by hand. It stops working the moment it gets stretched, recolored, or crowded. These are the only rules that matter.
Clear space
Measure the height of the "f" in the wordmark, from the top of the hook to the bottom of the tail. Keep at least that much empty on all four sides. Nothing crosses into it: no text, no rules, no other logos, no edge of the page.
Minimum size
100px wide on screen, one inch wide in print. Under that the tagline turns to mush, so use the monogram instead.
Do
- Use the files exactly as they come out of the zip.
- Leave clear space around the logo equal to the height of the "f" on every side.
- Pick the version that contrasts with what is behind it. Black on light, white on dark.
- Write the name as Fivonaccie in a sentence, even though the logo is lowercase.
- Use the monogram when the wordmark would drop below 100px wide on screen or one inch in print.
Do not
- Do not stretch, squash, rotate, or crop the logo.
- Do not recolor it, add a gradient, an outline, or a drop shadow.
- Do not set the name in another typeface and call it the logo.
- Do not put it on a busy photo or a color it cannot be read against.
- Do not lock it up with another logo or box it inside a shape.
- Do not write Fivonacci, Fibonaccie, or FIVONACCIE.
Colors
Deep navy carries almost everything. Periwinkle is the one accent. The four brights are capability colors: each one belongs to a practice and is not decoration to sprinkle around. Click a swatch to copy the hex.
Core
Capability
Typefaces
Two families, both free on Google Fonts. If you are laying out a page about us and want it to look like us, this is the whole system.
Aa
Cormorant Garamond
Italic, 500 to 600 weight, for headlines and the wordmark. It is the voice of the brand. Set it large or do not set it at all.
Google FontsAa
Inter
300 for body copy, 600 for labels and buttons. Labels are uppercase with wide letter spacing. Everything else is sentence case.
Google FontsExecutive team
Transparent PNGs at 1200px, cleared for editorial use next to coverage of Fivonaccie. Please do not alter them or use them to suggest an endorsement.
Boilerplate
The paragraph to paste at the bottom of a release. Two sentences, already checked by us, so nobody has to invent a description of the company at deadline.
Fivonaccie is a creative strategy agency working across strategy, technology, design, and marketing. It started in a bedroom in Puerto Rico after Hurricane Maria in 2017 and now runs remote-first, with people in California, Chicago, Indianapolis, New York, and Puerto Rico.
- Founded
- 2017, in Puerto Rico
- Headquarters
- Indianapolis, Indiana
- Model
- Remote-first
- Practices
- Strategy, technology, design, marketing