FIVONACCIE PRESS KIT
Creative Strategy Agency
create@fivonaccie.com | fivonaccie.com/press-kit

WHAT IS IN HERE
  fivonaccie-logo-black.png ....... primary lockup, for light backgrounds
  fivonaccie-logo-white.png ....... primary lockup, for dark backgrounds
  fivonaccie-monogram-black.svg ... the "f" mark, light backgrounds
  fivonaccie-monogram-white.svg ... the "f" mark, dark backgrounds
  fivonaccie-spiral-black.svg ..... golden spiral motif, light backgrounds
  fivonaccie-spiral-white.svg ..... golden spiral motif, dark backgrounds
  team/ ........................... executive portraits, transparent PNG

PNG copies of every SVG are included at 1024px.

THE RULES
  Use the logo as it comes. Do not stretch, recolor, rotate, outline, add a
  drop shadow, or set it in a different typeface.
  Keep clear space around it equal to the height of the "f" on all four sides.
  Do not print the wordmark smaller than 100px wide on screen or 1 inch in
  print. Below that, use the monogram.
  Pick the version that contrasts with what is behind it. Black on light,
  white on dark. Over a photograph, use white and make sure the area under it
  is dark enough to read.
  Do not lock the logo up with another mark or put it inside a shape that
  reads as part of it.
  The name is one word, lowercase in the logo, capitalized in a sentence:
  Fivonaccie. Never Fivonacci, Fibonaccie, or FIVONACCIE.

BRAND COLORS
  Deep Navy        #140C31   backgrounds, the darkest value we use
  Ink Purple       #2A2548   buttons and headings on light
  Deep Periwinkle  #6A61C8   links and accents on light
  Periwinkle       #9A92DD   links and accents on dark
  Off White        #F4F5FB   light page surfaces
  Strategy Green   #30A67B   the strategy practice
  Technology Red   #E05666   the technology practice
  Design Blue      #4C7CFF   the design practice
  Marketing Gold   #F1C94B   the marketing practice

  The four brights are capability colors. Each one belongs to a practice, so
  do not use them as general decoration.

TYPEFACES
  Cormorant Garamond, italic, for headlines and the wordmark.
  Inter for everything else.
  Both are free on Google Fonts.

BOILERPLATE
  Fivonaccie is a creative strategy agency working across strategy,
  technology, design, and marketing. It started in a bedroom in Puerto Rico
  after Hurricane Maria in 2017 and now runs remote-first, with people in
  California, Chicago, Indianapolis, New York, and Puerto Rico.

PORTRAITS
  Executive portraits are cleared for editorial use alongside coverage of
  Fivonaccie. Do not alter, crop past the shoulders, or use them to imply an
  endorsement. Credit is not required.

QUESTIONS
  create@fivonaccie.com
